Most first-time billboard advertisers have never been told how the machine works. Then the invoice terms confuse them — “spots,””loops,””faces” — and confusion kills deals that would’ve been great fits.
So here’s the plain-English version.
The loop
A digital billboard doesn’t show one ad all day. It runs a rotating loop. On JAM boards:
- The loop is 1 minute long
- Each advertiser gets a 6-second spot
- A maximum of 10 advertisers share each screen
Your ad appears once every minute, all day, every day. That works out to about 1,440 plays per day — roughly 144 minutes of screen time daily. Every single day of your term.
“Faces” — and why they matter
Our boards are double-sided, so each location has two screens facing opposite directions (East/West at Crossroads, North/South at Foothills). Each side is a “face,” priced separately. One face catches traffic going one way; buy both and you own the road in both directions.
Why 6 seconds is enough
Sounds short — until you remember that drivers only look at any billboard for a few seconds anyway. A 6-second spot with a 7-word message gets fully absorbed. Then it comes back around 60 seconds later. And again. Repetition does the heavy lifting, not duration.
What you’re really buying
Not a sign. Not pixels. You’re buying time, visibility, and frequency in front of a specific daily audience — 35,000+ vehicles per day at each of our locations. And because it’s digital:
- No printing costs.
- Creative swaps anytime. New offer? New number? Updated without a crane or a print run.
- You can run different messages by season, promotion, or even A/B test headlines between 4-week periods.
Terms, simply
Billboard campaigns run in 4-week periods, and longer commitments earn better rates — because consistency is what makes billboards work in the first place. (The exact numbers are a quick phone call; we’ll walk you through options for your budget live.)
That’s it. That’s the whole machine. No mystery, no jargon — just a bright screen on a busy road doing its job 1,440 times a day.
Questions about how it’d work for your business? Ask us anything at jambillboards.com.